Nancy Sinatra – These Boots Are Made For Walking

This week’s Old Fruit half dozen music offerings is based around early music videos, a look at how acts were approaching the visual medium in pre-MTV days, long before ‘Video Killed The Radio Star’ in fact, which is where many assume the age of the music video began. Actually, the idea that a piece of promotional film could be shot to accompany a 45 release was already widely practised in the 1960s, albeit with far less attention paid to the quality or indeed the purpose of the picture. Half the time, as we shall see later, it was merely a case of a band getting their hands on a camera and filming themselves larking about. Not with todays first example though, Nancy Sinatra may have gone down the obvious sing and dance route but isn’t that all this classic slice of sixties pop needed? As long as Nancy and the dancers are all wearing boots and there are plenty of primary colours, hair shaking and movement they could hardly go wrong. Stand on it Nancy!

Mason Williams – Classical Gas

With no specialised music channels to aim for, often films would be created with a specific slot on an established TV show in mind. Such was the case for Mason Williams, who just happened to also be a chief writer on The Smothers Brothers Comedy Hour and so had a ready made outlet for the short film accompanying his latest composition. By marrying a montage by Dan McLaughlin called ‘3000 Years Of Art,’ which utilised a method known as kinestasis, the early concept video showed rapid-fire images that created a sense of motion and helped push this classical guitar showcase high up the charts both in the US and the UK.

The Beatles – Rain

It is Strawberry Fields Forever that people often think of when crediting the Beatles with pioneering the music video medium in addition to multiple musical grounds the band broke. But, the previous year they had purposely shot promotional films for their latest ‘Paperback Writer’ 45, going to the trouble of capturing this video for the b-side ‘Rain’ as well. There is no suggestion of narrative or concept, this is nothing more than the fab four looking cool in the picturesque surroundings of Chiswick House and Gardens while half heartedly miming to the recording (sometimes, sometimes not). Still, at a time when the twin pressures of demand and volume of work made it impossible for them to reach or be seen by their whole worldwide audience at any one time, a short video to go with the latest records felt like a perfect solution.

Bob Dylan – Subterranean Homesick Blues

An artist less likely to be remembered as a music video pioneer than Bob Dylan you probably could not find. Admittedly, in later life he has caught everyone by surprise and appeared to fully embrace the medium, there is the ‘Must Be Santa’ video for starters with its inexplicable long wig and dancing but then, after Bob made a Christmas album anything became possible. That does not change the fact that for the longest part of his career he had no interest in videos. There is an interview in Q magazine from 1989 when the journalist reports on his record company trying to cajole Bob into making a video, only to get the response “can’t they use a photo?” Maybe he felt he had already mastered the form with this iconic piece shot in 1965? It certainly is a classic and best of all, if you are ever near the Savoy Hotel in London just go around the back and there, minus the scaffolding, is the exact same unchanged location that this film was shot.

Pink Floyd – Point Me At The Sky

Here is a band at the other end of the spectrum in as much as they would go on to invest creativity into the visual side of their music every bit as much as the audio and songs. Here though, there is precious little evidence that they will go in that direction. As friend of the band Aubrey Powell told Uncut magazine about this film: “When it came out, they asked Storm and I to make a film. We went to Biggin Hill and rented a couple of Tiger Moths. Everybody took turns to fly in them while we were shooting with a couple of old Bolexes and an Arriflex 16mm camera. It was all Biggles and jolly hockey sticks. That’s a very middle class, public schoolboys fun day out. Five Go Mad At Biggin Hill.”

Small Faces – Lazy Sunday

As much of a laugh as the Floyd boys may have had shooting their film, it was positively mapped out and storyboarded compared to this Small Faces effort. The whole essence of the film seems to be just turn the camera on and we will do something off the top of our heads. Crack a joke, run from left to right, shoot Steve as he goes into the outside toilet round the back of the house. It’s a lazy sunday, that will do won’t it? There is the one shot of Marriott taking a nap on the grass but it feels like they set up the shots of giant speakers magically appearing at the start, realised that had taken too long to set up, then captured the disgruntled elderly neighbour scene and thought, well that will probably do. The thing is, this is the Small Faces and ‘Lazy Sunday’ is one of the many delights on their classic ‘Ogdens’ album so yes, they can do as they please, the music does more than enough on its own!